Butt Marketing

I appreciate a good marketing idea. With that being said, what the heck is going on with messages on butts around the country? Do you know what I mean? You see sweatpants or jeans with little sayings like "Hottie", "Little Angel" or even "Bite Me" plastered right on the butt. It's bad enough that they make these pants for women. But they also have these for little girls. That is just messed up! What kind of pedophile thought of this idea? I would never buy my daughter a pair of these pants. What parent would want their child's butt being looked at by some old pervert? This is just another example of how this society is in a downward spiral.